Council Post: The Entertainment Industry Must Lead The Green AI Revolution

Ricky Ray Butler is CEO of BEN, an entertainment AI company that places brands into influencer, streaming, TV, music and film content. As everything in our lives -- including entertainment -- turns digital, we're starting to recognize the negative impact that digital consumption and technology have on the environment. For instance, Carbon Trust recently reported that streaming just one hour of the newest binge-worthy TV show requires the same amount of energy as boiling a kettle for six minutes. It might not sound like much, but it adds up quickly, especially as content consumption spiked in 2020 and our time spent engaging with digital media is expected to increase another nine minutes this year. Businesses and consumers alike are looking for ways to mitigate their carbon footprint, and people aren't just gaining awareness around sustainability when it comes to consumer and enterprise technology.