MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own. Marketers benefit tremendously due to this ecosystem. By having end-to-end customer information marketers are better channelized to target their core audience and manage tools, channels, and techniques.