Machine Learning Technology Predicting Wimbledon Social Media Trends

Reuters – Around half a million fans will attend this year's Wimbledon tennis championships. But that figure is dwarfed by the number talking about the on-court action on social media. Wimbledon and partner IBM are using artificial intelligence to keep their 10 million-strong digital audience engaged. "The opportunity you have to attract someone on social media is around six seconds," said Sam Seddon, IBM Client Executive for Wimbledon. "So understanding what they're interested in in that moment is really critical. When you've got 10 million social media followers, that's a huge amount of conversation going on. So the challenge is how do you analyse millions and millions of posts across Facebook, across Twitter, across Instagram, in that moment."