The impact of artificial intelligence on the travel industry

At the end of last year, we asked a few experts to predict the social media trends we'll be seeing in 2017. Live video was a running theme, as was virtual reality. However, we thought we'd take the opportunity to explore another interesting topic - artificial intelligence (or AI). Providing travel brands the perfect opportunity to connect with consumers and enhance customer service - we've seen a number of businesses experimenting with the technology. Here's how, along with a few of the most interesting examples to catch my eye.