Consumers conflicted over artificial intelligence data use

Consumers support artificial intelligence but worry about how businesses use the technology, according to a new survey, with well over half of respondents reporting they have lost trust in organisations due to their use of AI. The data was revealed in Cisco's 2022 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviours on data privacy. This year's survey highlights the need for further transparency as consumers say their top priority is for organisations to be more transparent on how they use their personal data. Cisco's survey also showed that while consumers are supportive of AI (with 54% willing to share their anonymised data to improve AI products), 65% have lost trust in organisations due to their use of AI. "Organisations need to explain their data practices in simple terms and make them readily available so that customers and users can understand what is going on with their data. It is not just legally required; trust depends on it," says Harvey Jang, Cisco Vice President, Deputy General Counsel and Chief Privacy Officer.