Hello launches a voice-enabled Sense bedside sleep tracker for $149

With Alexa and Google Assistant are gunning for control over the general voice-driven experience with technology, that might open doors for some more targeted verticals that are centered around voice. It's not an unheard of strategy -- building services and tools around specific experiences rather than trying to do it all at once has been an effective approach for many startups in Silicon Valley. Those services can even try to slot into larger platforms like an Alexa or a Google Assistant. And in the case of Hello, the makers of a sleep-tracking orb called Sense, that's what they're hoping to do with by launching new version of the device that enables voice control. "As a company we're trying to get rid of intrusive tech from your life -- how do you have more tech like Sense that blends in and disappears," Proud said.