The Growth of Artificial Intelligence in Marketing - We Are Adam

Recreating human intelligence in an artificial way has long been the dream of scientists and film directors alike. Cinematic creations like Bladerunner's replicants and Star Wars' C3-PO are the human reproductions that spring to mind when we think about Artificial Intelligence (AI). But the reality is closer to computer-based AI like The Terminator's Skynet. In this blog, we take a look at how these advances in technology are impacting marketing and which companies are using AI to their advantage. As a marketer, you want to be as relevant to your customers as possible in order to market to them as effectively as possible.