How Netflix guesses what you want to watch

Netflix Inc. wants subscribers to know it's looking out for them. For instance, the average Netflix subscriber might not guess that its dark superhero drama "Jessica Jones" might strike similar chords as the zany hijinks of "Unbreakable Kimmy Schmidt." Netflix is happy to help you make the connection. Much of the attention showered on the streaming-video giant in recent years has focused on its appetite for original content and for creators to produce it. "We want to appeal to as many different people as possible, and appeal to the many moods that each person has," said Netflix's vice president of product innovation, Todd Yellin.