Burger King is letting an AI robot write its TV adverts
One of the strangest slogan created by the AI robot is'Chicken Fries For Creep King' Burger King's advertising team has enlisted the help of an AI robot to write the slogans for its latest TV adverts. The fast-food brand is testing a beta version of a new deep learning algorithm to develop a series of adverts. Researchers trained the algorithm to write slogans by feeding it thousands of fast-food commercials, as well as reports from industry research. Using this data, the algorithm, was able to identify key patterns of slogans that worked and didn't work, and develop its own. However, the results are somewhat questionable.
Oct-18-2019, 16:17:49 GMT
- Country:
- North America > United States (0.10)
- Industry:
- Consumer Products & Services > Restaurants (1.00)
- Technology: