How Machines Will Shape the Customer Experiences of Tomorrow

In the quest to deliver a more personalized customer experience, businesses have found an unlikely ally in machines. From tiny sensors to artificially intelligent contact centers, machine-based technologies can help businesses better understand, serve and communicate with their customers. This white paper, based on a recent survey conducted across six countries and 2,500 IT decision-makers, discovers businesses almost universally see machine-based technologies as a significant value-add in delivering a more personalized customer experience. See an excerpt below or download the entire white paper. Every business believes they offer something unique to their customers that differentiates them in the marketplace, whether it's a patented product or a specialized service.