Trust building: 3 top tips for better AI-powered experiences in ecommerce

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Whether they know it or not, marketers are at a crossroads with how far they can take new technologies to enhance their brand. As we saw in Merkle's 2022 Consumer Experience Sentiment Report, 47% of consumers feel that personalization online is invasive -- up from 44% in 2021. This means that consumers don't necessarily feel more comfortable with technology the longer it exists in our daily lives, which is especially true with AI-powered services.