Artificial Intelligence in the Marketing Sector

In mid-2016 Forrester listed the five emerging technologies that will have the largest impact on the business world in the next five years: the Internet of Things, Artificial Intelligence, augmented reality, intelligent agents and hybrid wireless networks. Today, thanks to Artificial Intelligence (AI), we are able to understand consumer behavior, interpret their needs and make decisions in real time. Its application is already unstoppable in the world of Marketing. The advantages are clear and it is up to you to decide how and where to implement it in each organisation. Smart Insights classify AI techniques throughout the customer lifecycle that can be implemented by companies of any size – they are not only within the exclusive reach of technological giants- and that contribute to the customer's conversion funnel.