How machine learning can benefit small businesses The UK Domain

At the end of last year, EasyJet launched a new feature on their app which could cure Instagram travel envy forever. Look&Book helps you identify where an Instagram photo was taken (provided it's in Europe) and which flights you need to book in order to get there. A savvy move indeed considering that 37% of millennials are influenced by social media when planning a trip. Look&Book acts as so much more than just an easy way to find and book holidays however. It's also a perfect example of the clever ways companies are using machine learning to attract new customers and generate business they probably wouldn't otherwise.