Why Companies Should Embrace AI to Engage with - Not Market to - Their Customers

Today, we're at an inflection point in how we engage with customers to better meet their needs. According to a PwC report, 73% of all people point to customer experience as an important factor in their purchasing decisions. Yet only half of the U.S. consumers say companies are meeting their expectations. In this experience-driven economy, companies who understand the meaning behind customers' needs, listen and learn in every interaction, and consistently create engaging and personal experiences, will win. Companies should adopt AI to get the desired success.