Two Robot Geeks Discuss Robotics PR, Automation Fears, and Terminators

Evan Ackerman is a journalist who has been covering robotics (and some other stuff) for the last 11 years. Last time he counted, he'd written well over 6,000 articles, which seems like a lot. Tim Smith is the CEO of Element Public Relations, a boutique PR firm in San Francisco specializing in emerging technologies. Element has particular expertise in robotics, given their work with Willow Garage, Open Robotics, Fetch Robotics, Simbe Robotics, and others. For this article, Evan and Tim sent each other some questions about what it's like for a journalist to work with PR firms, and what it's like for PR firms to work with journalists.