Panasonic Enhances Mobile Solutions Business Division with Blue Yonder Luminate Planning

Panasonic Corporation and Blue Yonder announced that Panasonic's Mobile Solutions Business Division (MSBD) has implemented several Blue Yonder Luminate Planning solutions focusing on sales & operations planning. Gradual operation of these supply chain solutions began in October with full operation planned for December 2020. Part of Panasonic's Connected Solutions Company, MSBD manufactures and sells the "Lets note" brand of notebook PCs for enterprise users in Japan, and the TOUGHBOOK brand of rugged mobile computers which are sold around the world. The company has the No.1 shares of both the domestic and global notebook PC markets*1 by providing customized products to enterprise users with high quality and close customer service. However, providing a wide range of customizable models resulted in long lead times and difficulty in calculating available to promise (ATP).