Artificial Intelligence is the Future the Jetsons Told Us About

Ten to fifteen years ago, the focus among the agency community was on their mobile strategy. Today the question is, "What is your AI strategy?" And while nothing has been deployed in large degree to the industry, many travel agents are getting their feet wet with artificial intelligence (AI) through their own internal research and application. But, change is on the horizon, say industry experts. Marc Casto, president and CEO of Casto Travel, likens the swift progression of AI to degrees in education, advising travel agents to prepare for what will inevitably be the norm.