AI generated Marilyn Monroe chatbot raises ethical questions on using dead celebrities' likeness: experts

Fans yearning to speak with Hollywood icon Marilyn Monroe now have their chance, thanks to artificial intelligence. At the recent SXSW festival, AI technology company Soul Machines debuted their "Digital Marilyn," an AI-generated digital avatar that lets fans interact with the late actress through a chatbot. According to Soul Machine's website, their "revolutionary Biological AI technology" promises a "real-time, personalized interaction." The site notes "Every interaction is unique. Digital Marilyn analyzes your preferences and tailors her responses accordingly, fostering a genuine connection that resonates with you on an individual level."