Avoid getting overwhelmed by machine learning in marketing

The good news is that there are a lot of pre-existing single-purpose AI/ML platforms for marketing that will snap into your existing platforms right away. Social listening tools will help you design ad campaigns or even write limited ad copy. CRM tools will generate personalised ad copy based on your buyer personas. ESP tools can incorporate dynamic copy and images to improve relevancy, and thus clicks. And end-to-end partners can help you clean up data, solve identity issues in your database and implement machine learning in meaningful ways.