Flashback 2018: How AI and ML went well and truly mainstream

Artificial intelligence and machine learning became popular buzzwords in 2018, thanks in large part to companies adopting the emerging technologies to expand their businesses and acquire new customers. AI-based technologies helped companies add new revenue streams and optimise current ones. According to an analysis by professional services firm PwC, technological disruption has also impacted the mergers and acquisitions (M&A) or investment strategies of large corporations. "With larger corporations looking to adapt to technological advancements and revamp their business models, 2018 has seen a number of acquisitions in the new technology space," said Sanjeev Krishan, partner and leader, private equity and deals, PwC India. "Relevance has become a key element for the survival of any business, and this has made technology expertise a requirement to achieve a competitive advantage in the current market," he added.