Pro Tips for the Top 8 Digital Demand Generation Channels

The growing importance of digital demand generation channels in the B2B marketing mix was reflected by the results of DemandGen's 2018 Benchmark Survey Report. Out of the ten channels most effective in driving "early-stage engagement" and "driving conversions later in the funnel," eight were digital. These findings aren't astonishing to anyone engaged in B2B marketing. While analog channels, like in-person events, are still effective ways to drive demand, the shift to digital has been underway for more than a decade. As technology continues to be developed and embraced at increasing speeds, demand marketers are rushing to keep up.