Google couldn't sell AI for Workspace, so it upped the price and bundled it

The big tech giants are all-in on AI. Instead of charging 20 per user for Gemini in Workspace, Google is just including it from now on. "We believe that AI is not just another tool; it's a foundational shift in how work gets done," says Google's President of Cloud Applications in a blog post. What a shock, the guy selling melons thinks everyone should be buying melons. "…By removing the need to pay for an add-on to access our latest generative AI capabilities, we're simplifying our plans and pricing to bring the added value of Google AI to all Workspace customers."