The Fashion House Of Artificial Intelligence

We've been relying on computers, their analytics, and their algorithms to give us deeper, broader, and faster knowledge of what people want for a long time now. Surveys, browser cookies, user data, and sales trends all tell us an incredible amount of detail. Why not apply this same logic to fashion? Fashion subscription service Stitch Fix decided to try it last year, and the human-measured results are in: computers are really good designers. Stitch Fix's computers identified shirt cuts, patterns, and sleeve styles popular among the company's subscribers, and mashed them together with some human help to create three brand new shirts.