How artificial intelligence is changing advertising

As recently as 10 years ago, social media advertising was a relatively unknown medium, but in 2018 it is a major part of huge, global advertising campaigns, which gives you an idea of the speed and scale at which the advertising industry is changing. With that in mind, in this article Clear Channel Direct looks into another form of technology that has, and will, impact advertising platforms: artificial intelligence. When artificial intelligence is mentioned, you might think of robots and various other sci-fi- style inventions. However, AI doesn't just mean robots that can walk and talk – there are plenty of less spectacular iterations of artificial intelligence that feature in our advertising industry in a more understated way. When we're looking for a product online, we log on to a search engine or a specific shopping site and search for what we want without a moment's hesitation.