A Wallflower At The Robotics Orgy?

Fanuc Corporation (FANUC) (OTCPK:FANUY) just doesn't fire the imagination like the robotics companies pumping out weekly press releases about their latest highest-tech applications do. What too many robotics-are-cool, great-story, neat-concept investors are looking for in a robotics company? What might be the considerably more interesting story, if only we are willing to learn more about it. FANUC (an acronym for Fuji Automatic Numerical Controls – Fujitsu spun it off decades ago) is not in the artificial intelligence business. And at an ETF I like for the broadest exposure to the field of robotics, Robo-Stox Global Robotics and Automation (ROBO), FANUC is only the 11th largest holding, well below UAV maker AeroVironment (NASDAQ:AVAV) and Roomba vacuum cleaner marketer iRobot (NASDAQ:IRBT).