This online retailer uses AI for product categorisation - here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there's a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand. I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. In this blog post, we'll be talking to the founder of LoveTheSales.com, Before we start, let me point out that this year's Festival of Marketing has a whole stage (one of 12) dedicated to AI. View the agenda and get your tickets here. Machine learning is used to classify these products, tagging them to enable the website to sort them into the right categories and to show a user products they may be interested in.