Samsung has bought the team behind one of the iPhone's coolest features

And now the original developers behind Siri will be working under Samsung. An intelligent and powerful assistant integrated into Samsung's array of gadgets – Gear S watches, Galaxy smartphones, Smart TVs, and more – would help the South Korean firm against increased competition from the Google Assistant, Apple's Siri and Amazon's Alexa. The acquisition of Viv Labs would also allow Samsung to reduce its dependence on Google services. Samsung has already launched its own contactless payment options – Samsung Pay – which directly competes with Google's Android Pay solution.