Interview with Janet Eden-Harris, CEO of Umbria - silicontap.com

Janet Eden-Harris is CEO of Umbria (www.umbrialistens.com), We spoke to Janet about how the firm is using online opinions and information to help provide information to companies about their brands and products. Techrockies: Tell us a bit about Umbria--what's the idea behind the service? Janet Eden-Harris: Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world (comprised of blogs, message boards, Usenet, product review sites, etc.) and distills it into actionable insights about companies, brands, products, people and issues. The insight gathered by Umbria is then offered to some of the world's leading brands, including Verizon, IBM, Microsoft, Wild Oats and many others.