Ready for AI? Start With AI Ethics

Ethical behavior is good for business. For example, in the study "Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility" marketing professor Alexander Chernev concluded that acts of corporate social responsibility, even when they are unrelated to the company's core business, influence consumer perceptions of the functional performance of the company's products. The products of companies engaged in socially responsible activities are likely to be perceived as being of higher quality. The research paper "Ethics as a Risk Management Strategy" concluded that "there are compelling reasons to consider good ethical practice to be an essential part of … risk management" and that the benefits of ethical behavior include the identification of potential risks, fraud prevention, and reduced court penalties.