How will GPT-3 change the face of business?

Last year, OpenAI released the third version of its Generative Pretrained Transformer model (GPT-3), to much excitement amongst the tech and business communities -- so much, in fact, that OpenAI's CEO tweeted "the hype is way too much." GPT-3 has astonished observers with groundbreaking examples of code, news articles, translations and even poetry which evaluators have difficulty distinguishing from human-written output. Fundamentally, it simply autocompletes: give it a prompt, and it'll predict what comes next. But the enormous dataset it was trained on, along with the sheer complexity of its architecture, has enabled it to achieve the best results yet. So, how exactly does this technology work, and where could it take us?