How will AI impact on B2B sales? - The Sales Way - Sales Enablement for the Technology Industry

Artificial Intelligence (AI) is becoming increasingly integrated into many industries such as healthcare, alongside particular business departments such as sales and customer service. In a society where everything is becoming more technology dependent, it is inevitable that AI will play a role in sales interactions in the future. We expect that sales reps will increasingly use AI in their day to day activities within the next few years, and knowing where and how to take advantage of this new technology will ultimately help sales reps to improve their sales skills and leverage AI to deliver an enhanced service to clients. According to HBR, 85% of all sales rep activities have the potential to be automated (1). Tasks such as gathering information from customers and prospects, taking customers' orders for a particular product or processing the sales transaction itself could all be done by AI technology.