What Chatbots Are Teaching Us About the Future of Marketing

Can we have creative that scales and customizes itself? Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser hoping to make it in a world profuse with new and amazing digital experiences. When, and how, do we "hand off" the experience from the machine to the human, and vice versa? Programmatic targeting is facing a similar issue, in an industry unsure how the coupling mechanism between man and machine should work.