Letting Go of the Wheel: 10 Steps to Trustworthy Automation Quantcast

We all look forward to the day we can step into our cars and get to our destinations without touching the steering wheel. While there is no question that automation is the way of the future, there are plenty of obstacles to overcome before getting fully automated vehicles onto the road. A major obstacle is trust: how do you convince users to trust their lives with automation you've built? Although not quite as perilous as highway driving, Quantcast has high stakes in the billion dollar programmatic advertising industry. Our clients trust us to make decisions on their behalf, with the expectation that their brand will be protected and their budget will be put to effective use.