This big-data startup combines AI with human savvy to help make sense of your data

Turning data into insight is one of the top business challenges today, and it becomes especially tricky when the data in question is unstructured. Artificial intelligence has a mixed track record there, but a young startup aims to get better results by bringing humans back into the picture. Spare5 on Wednesday released a new platform that applies a combination of human insight and machine learning to help companies make sense of unstructured data, including images, video, social media content, and text messages. The result, it says, are "game-changing insights delivered cost-effectively and at scale." The company's technology is now being used by companies including Expedia and Getty Images to enrich, clean and label unstructured data.