Growing up in the intelligence era

Ash Fontana is a managing director of Zetta Ventures. Mark Gorenberg is a managing director at Zetta Ventures. Information technology shifted 15 years ago from perpetually licensed, on-premise software to Software as a Service (SaaS). The shift created significant opportunities for startups, but led to the death of companies that ignored the change. These companies were stunned to find that traction was not enough to interest investors and, at best, they sold at low valuations to legacy technology companies.