Memo to CEOs from a former Morgan Stanley analyst: how seriously are you taking this AI thing? -- Sonder Scheme

But, 58% of businesses say that less than 10% of their company's digital budget goes towards AI. So, it's not surprising that only 15% of AI projects succeed. This disconnect comes as no surprise to us. I was an analyst at Morgan Stanley and earned my technology stripes (and scars) at Apple under Steve Jobs, while my partner and wife, Helen, is a former CIO and corporate venture capitalist. We know the hallmarks of innovation window-dressing and transformation-by-outsourcing.