Facebook Bots and Artificial Intelligence in Digital Marketing

What are the implications for the digital marketing industry, and what methods can digital marketers use when creating scripts for their own brand's bot? Digital marketing'bots' and'AI's are just scripts, integrated into an app interface. They rapidly scan the user's text input and deliver a response, pre-designed and pre-loaded by their creators. Bots and AIs have typically performed a customer service role, answering queries and directing users to helpful contacts and resources. Now, increasingly, they are also used to participate in or even initiate sales conversations.