The Digital Transformation – watch the rug you are standing on! – Marketing – Sales – Strategy

Digital technology adoption appeared to be optional for decades in many industries, but no more. In fact, if your job does not require a substantial amount of creativity, deriving complex conclusions or physically moving things, you have every reason to check your back. So, what is different today? A number of factors come together to accelerate the current situation from slower evolutionary speed to faster revolutionary velocity. While in the first technical transition from analogue signal transmission to digital, the digitization, distance or reproduction did not mean a degradation in quality any longer. Digital telephone lines, music CDs or slower data transfers allowed the dissemination of information over long distances or without a decrease in quality.