Fidelity launches compliant marketing business powered by AI technology

Fidelity Investments has a new business providing financial institutions with technology to create compliant public communications material. Called Saifr, the new business will offer tools powered by Natural Language Processing (NLP) models trained on tens of millions of compliance-reviewed data records. The goal is to foster greater collaboration between a firm's marketing and compliance teams creating, reviewing and approving client communications, said Vall Herard, managing director of Saifr. "Ensuring that marketing materials are compliant with various regulatory rules requires multiple touchpoints inside and outside an organization, including content creation, compliance feedback, revisions, email, and workflow hand-offs," Herard said in a statement. "As a result, the process can be inefficient and create the opportunity for friction and risk."