5 Steps to Get the Most Out of AI In Search Advertising

Artificial intelligence, or AI, has been a top buzzword over the last year. In fact, AI was even named the "Marketing Word of the Year" in 2017 by the Association of National Advertisers (ANA). There are so many opinions and prognostications about the future of AI – with industry leaders and others weighing in – that it can be difficult to understand. Facebook's Mark Zuckerberg recently shared his optimism over the rise of AI technologies like deep learning and how they could lead to breakthroughs in areas like healthcare and self-driving cars. Space X founder Elon Musk contends that "AI is more dangerous than nuclear weapons."