A Beginner's Guide to Sentiment Analysis with Python

Sentiment analysis is a technique that detects the underlying sentiment in a piece of text. It is the process of classifying text as either positive, negative, or neutral. Machine learning techniques are used to evaluate a piece of text and determine the sentiment behind it. Sentiment analysis is essential for businesses to gauge customer response. Picture this: Your company has just released a new product that is being advertised on a number of different channels.