Amazon sets up its war rooms for Prime Day

If you're looking for a good deal, we're here to help. A piñata in the Amazon conference room where Prime Day coordinators gathered in 2015 to oversee the company's first Prime Day sale. The original event was code-named piñata. SEATTLE--At Amazon headquarters here, two floors of conference rooms are outfitted as war rooms, the better to absorb the crushing blow of 85 million Prime shoppers feverishly tapping on the best slow cooker deals. Prime Day (or Prime Day plus six hours) is almost here.