Leading Banks Share Successes and Lessons Learned on the Road to Self-Driving Finance at Personetics' Global User Conference

There is a growing number of banks on the road to Self-Driving Finance, with more banks all over the world realizing that helping customers manage their money is a critical to keeping the banking relevant. Personalized insights drive engagement and trust: banks that make them part of the customer's everyday digital banking experience are seeing substantial increase in mobile and online engagement and high satisfaction levels with the insights delivered. Bank customers expect and embrace personalized advice and automated functions to help them save more, reduce their debt, and invest towards long-term goals. We're just at the beginning of the road with automation, but early results are promising and the potential for real impact on customers' financial wellbeing is great. Self-Driving Finance is not only for consumers – small businesses have significant needs for simplified day-to-day banking, forward-looking cashflow management, and prescriptive advice to ensure liquidity and support future growth.