Machine Learning Consulting: Does Your Business Really Need It?

You're probably familiar with the hype surrounding the business value of applied data science and machine learning. You've heard things like, "your data can become your competitive edge" and "your data can be turned into actionable insights." Well, that's true, but only if you're well-prepared with actual data in hand and if you learn the basics of typical project flow. These are some of the questions to be answered. Here is a story of two companies operating across different industries that applied machine learning (ML) algorithms to their business data and got valuable insights that resulted in new product development.