7 key ways AI transforms promotional trade funds management - Symphony RetailAI

CPG executives are painfully aware that they're investing billions of dollars in trade promotions each year, but as many as 72% fail to break even¹. It's clear that promotions have become more complex and harder to manage as CPGs must respond to changing consumer behavior, increasing demands from retailers and blurring of physical and online channels. Traditional forecasting and promotion-planning systems are unable to provide real-time, accurate insights to help managers understand the big picture. Below, we'll explore seven ways in which AI can help CPG companies more effectively plan promotional events, measure outcomes and make adjustments. You can read more in the companion paper on how AI transforms promotional trade funds management.