Artificial Intelligence may be the game-changing solution to maintain Online Brand Safety

We have seen lately how artificial intelligence is destined to change the future of society. It may become a powerful disruptive force with a huge potential to alter our relationship with work environments and jobs themselves. In the last few years, a growing fear has arisen among big brands and important advertisers and has had a cascade effect downwards in the industry: once you have spent millions advertising your products, the last thing you want happening to them is to be advertised in the wrong place. Digital Marketing has been fighting this issue for a long time and the efforts to assure the correct placement of online ads is known as "Brand Safety". Advertising Week defines the term Brand Safety as "the process of gaining full transparency into online media so that ads are not placed within or beside inappropriate or potentially harmful content".