Is your email marketing ready for an AI makeover? Smart Insights

So you've been optimizing your email programme for a while now, you've segmented your database, developed customer personas, and you've implemented a range of triggered campaigns. However, your competitors have also raised their game, and the'business as usual' option just won't cut it anymore. You're looking for something that gives you the edge and helps take email campaign performance to the next level. Artificial Intelligence (AI) is already helping marketers by serving personalized content at scale, reducing campaign production times, and enabling them to boost revenues and engagement. Forrester Research has predicted that businesses who use AI to drive marketing will gain $1.2 trillion per annum from those who don't.