How to Get Started with Machine Learning and AI - Christopher S. Penn Blog

At a recent dinner, I was asked, "how could a marketer get started with machine learning and AI?". Plenty of vendors offer specific solutions, but what if we just wanted to dip our toes in the water? What if we even just wanted to know where the water is? Let's look at how to plan and build our first machine learning/AI project with the AI/Machine Learning Lifecycle: Before we choose a technology or platform, choose a marketing problem of scale that we want to solve. What marketing challenge do we face that artificial intelligence is well-suited to solve?