How To Build A Customer-Centric Supply Chain: A Q&A With Data Mastermind Kirk Borne

This is Part 2 of the series "Transforming Your Enterprise for the Experience Economy" Consumer demands and preferences have always driven how, when, and what products businesses deliver. But for much of modern history, "giving the people what they want" has been more reactive than predictive. Today, the data and technology exist to drive proactive, customer-centric decision-making and personalization, ultimately allowing companies to enhance enterprise supply chain operations to reduce friction, anticipate customer needs, and create amazing customer experiences. But how do you cultivate and activate data to create a customer-centric supply chain? To find out, we ask Kirk Borne, principal data scientist for Booz Allen Hamilton, to share the top data insights necessary to digitize supply chains and put customers at the center of each step along the journey.