ContentSquare Raises $60 Million Series C For A Big Bet On AI AdExchanger

Paris-based analytics platform ContentSquare said Monday that it's raised a $60 million Series C just one year after announcing its $42 million Series B. The fresh round, led by French private equity firm Eurazeo, brings the company's total funding to $120 million since 2016. This raise, like the last, is going toward research and development focused on AI and predictive analytics. ContentSquare is different from services like Google Analytics or Adobe Analytics which show site and app activity, but not why visitors do what they do. The "why" is ContentSquare's differentiator, said company CEO and founder Jonathan Cherki. "They might tell you that you're losing people and where you're losing them from," said Cherki.